It has been pointed out by many "experts" that one of the best and most effective methods of promoting your blog is to contribute at other, related blogs with insightful comments. Seeing how most blog systems will allow you to link your signature or name to your own blog, it has been said that if you contribute in a positive way it will attract people to click on your name to see more of your opinions and writings. In my personal opinion there are other benefits that outweigh the direct amount of clickthroughs you will see from your comments, such as getting your name "out there", which is essential if you want to become an authority in your niche.
Since starting up Bloggst, I have neglected this aspect of the promotion for too long, but now I want to take steps to rectify this, and work on getting my own name and Bloggst out to the people who might be interested in it through commenting on other, related blogs. Each day starting Monday, I will be actively participating with comments on at least five blogs per day. Additionally, I will be monitoring the discussions I participate in, and maintain a strong presence in each of the discussions.
With the current level of sophistication in the various traffic measuring tools that I have at my hands, it shouldn't be too difficult to track exactly how many visitors find their way to Bloggst through the comments I make. I will then post detailed reports on a weekly basis, the first one being published next Saturday.
Although this experiment will be purely unscientific in every sense of the word, I think that it is high time that someone actually takes the effort to find some hard, cold numbers that "prove" exactly just how much sense there is in dedicating your time and effort to commenting on related blogs in relation to marketing. As I said, there are other benefits that I believe outweigh the pure traffic through the comments, and to be quite honest I don't expect that the numbers will be overwhelming by any means.
I am of course aware of the fact that the amount of exposure you get depends largely on what blogs you spend your time commenting on, and also how quick you are with your comments. For instance, the first comment on a blog post will obviously get more attention than the 25th. Because of this, I will be commenting on both popular and less popular blogs, early and late, to see how much these factors play in. Some people have even suggested that the readers of less popular blogs pay more attention to the comments than those of blogs with a larger reach. This case study should help prove just how true that is.
Since I am completely transparent with this project, I would like to let you all know which blogs you can expect to see me. Some are extremely related to Bloggst, others not quite as related, but still read by many potential Bloggst-members:
All of these are blogs that I read on a regular basis, so commenting won't detract me too much from my daily routines. If I find interesting blog posts on other blogs, I will also be commenting there though, so this list is really just a starting point. If you want to make sure that you stay up to date on the results of this experiment, I would recommend that you subscribe to the Bloggst RSS Feed
, which is the easiest and most convenient way to stay up to date on the latest news and articles from Bloggst.